Smile ID Rebrands and Launches New Products

Smile ID, a startup providing ID verification and KYC compliance infrastructure to companies from diverse backgrounds, has undergone a brand makeover. Now called Smile ID, the rebranding also features a new website, identity, and a host of product updates.

Smile ID has made significant contributions to Africa's ID verification scene, making it possible for companies to easily authenticate the identities of customers. The startup leverages various new technologies ranging from facial recognition to data integration in its service delivery. Since its inception in 2017, it has achieved a whopping 75 million ID verifications in Africa while establishing the continent's widest array of KYC/AML solutions.

Smile ID's rebranding comprises a fresh logo alongside an appealing color palette that symbolizes its mission to help Africans get onboarded by multinational businesses. It intends to do this by providing said businesses with a reliable verification infrastructure.

Part of the makeover is a redesigned website that has a different interface, a better user experience, and additional resources containing best practices on KYC regulations throughout the continent.

As mentioned, Smile ID launched three product updates. There are now beta versions of v10 software development kits (SDKs) intended for "enhanced reliability, simplified integration, and powerful features." There's also the Fraud Detection with Smile Secure tool which alerts businesses whenever previous users of a service attempt to register again.

The final product update, KYC web links by Smile, will help brands onboard users by sharing a link to a pre-built web flow designed to receive KYC files like selfies, document images, and ID numbers.

These new updates and features are designed to make it easier for businesses to comply with KYC regulations and onboard customers quickly and securely. Smile ID is committed to providing the best possible ID verification and KYC compliance solutions to businesses across Africa.

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